Exhibit Banner Design: Covering the Basics

 

Only a few weeks away and it’s Christmas. It’s that time of the year when joining exhibits and trade show events become necessary as it would somehow boost sales for your business towards the last quarter of the year. And since people will soon be doing their Christmas shopping, it’s important that you make your participation in trade shows and exhibits known and worth it. And one way of making the most out of such events is through exhibit banners.

If you have a supplier that has banner printing as part of their services, you may want to contact them as soon as possible. This is because you need to be brainstorming and planning for the design of your exhibit banners. If your printer not only does professional banner printing services but designing as well, you’re in so much luck because it’s important for large format printers to have a ready pool of experienced and skilled artists to assist customers who have no banner design knowledge whatsoever. Getting the job done would mean starting from conceptualization all the way to execution.

When it comes to exhibits, banner design (or any kind of banner for that matter) would need to cover the basics. These are the copy, size, font, color, and images.

1. Copy. Every banner design will start with the copy or the words that people will read and see on the banners. The copy is the be-all and end-all of the banner. It is in the copy that the concept, image, color, size, and overall design of the banner will be based upon. If you’re working with an advertising agency for the project, they will have ready copywriters to create a catchy copy for you. If however you don’t have one, talk amongst your marketing staff. Decide on what message you want to deliver to the market and use words – simple but powerful words – to arrive at such a compelling copy.
2. Size. Decide on how big your banners need to be by knowing the size and setup of the venue and the booth. This means you have to ask the event organizer for some documents and info like the floor plan and booth style and dimensions.
3. Font. Choose a font size and style that will allow everyone to read your copy even from afar. Avoid the busy fonts and settle on the simple yet striking ones. Let the designer work his or her magic but do let him or her know what you want.
4. Color. Choose color combinations that are pleasing and relaxing to the eyes, those that will attract attention but still go well with the nature of your business and your banner’s copy. Again, coordinate with the designer for more professional and artistic ideas.
5. Images. Use images that will go with your business and copy. Use images that will compel people to look and those that will be retained in their minds even after they leave. This is the “recall” factor in advertising.

Once you’ve come up with a design, do a mini survey. Show the design to family, friends, and colleagues and ask if the banner design is okay or not. If it’s not okay, work on the AFIs (areas for improvement). If the design’s great, finalize it then forward a soft and hard copy of the design to your supplier to start the banner printing process.

Author Bio:

I’m Kaycee Mabborang.I write for Arete Digital Imaging, a leading large format printing company that provides car wraps, architectural wraps, and banner printing los angeles services. I have been producing top quality content at a very quick pace since 2007.