Designing a Good Banner

Introduction 

No, banners are not obsolete. In fact, they’re more in demand than ever despite the unrelenting growth and popularity of the internet and social media. Printed banners are still relevant, and they are very much capable of giving your marketing and advertising campaign the much needed boost in ways that the internet can’t. It’s therefore important that you conceptualize and design your banner right. Here are some banner design tips that are quite elementary but still often overlooked by many.

Know where to place them.

This is too simple. You can’t start planning your banner design without knowing where they’ll go. Say you’re a burger joint owner in Los Angeles, California and you’re planning on putting up some banners that hundreds and thousands of people will see every week. Most banner printing Los Angeles companies will probably recommend a huge billboard or walls cape along the busiest avenue in Los Angeles as you’re most ideal option. Another good idea is to install vertical outdoor banners on street light posts along the busiest streets in one of Los Angeles’ most famous food strips. If you know where they’ll go, you’ll have a pretty good idea what banner size and design you need.

Come up with a good copy.

You’re not obligated to create a great literary piece or an award-winning text ad either. All you need is to come up with an enticing copy – one that will sell. And if you’re planning on doing exactly that, formulate a short but catchy headline with your banner printing Los Angeles supplier. This is what the public will read first as it’s the one in the biggest fonts, so make sure it’s a definite attention grabber. Say you own a burger joint in Los Angeles, your headline could be a simple one-liner but still be quite effective. After the headline, put in the important details like the who or what, where, how, why, and what’s in it for me.

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Use some convincing graphics.

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Now that you and your professional banner printing in Los Angeles supplier have decided on a catchy copy, you need some images to support it. For this example, your copy said your burger joint is grilling some great-tasting burgers. Back that up with a high-resolution image of a grilled burger. It can either be some glistening burger patties on the grill, or an extreme close-up of a mouth-watering burger with all the works. Don’t forget your customized logo if you have one for better recall.

Use readable fonts.

You don’t need to use fancy looking fonts. You want people to read them, so choose simple but big fonts. The more readable your font is at a distance, the better. Of course, adjust the size of the font so that the copy will still be readable and visible even from afar.

Use appropriate colors.

Your color choice should not only be pleasing to look at, but it must be appropriate as well. If you notice, most food companies use plenty of reds in their stores, packaging, billboards, logos, and more. This is because red stimulates appetite and attracts attention. Use red and other colors that will create visual balance.

Author Bio:

I’m Kaycee Mabborang. I write for Arete Digital Imaging, a leading large format printing company that provides car wraps, architectural wraps, and banner printing Los Angeles services. I have been producing top quality content at a very quick pace since 2007.